Which company published the first major mail-order catalog in 1872 that revolutionized retail by allowing rural Americans to purchase products previously unavailable to them?

Before the internet, retail companies had to find innovative ways to reach customers beyond their local markets. Mail-order catalogs transformed retail by allowing consumers to shop from home and companies to reach nationwide audiences. This poll tests your knowledge about one of the most significant early marketing innovations that changed retail forever and set the foundation for modern e-commerce.

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Montgomery Ward
Sears, Roebuck and Co.
Marshall Field's
Macy's