Which celebrity's beauty brand became the fastest-growing direct-to-consumer beauty brand in history, reaching a $1 billion valuation in just 3 years through innovative social media marketing?

The world of retail has been transformed by celebrities who leverage their personal brands to create successful product lines. From makeup to clothing, spirits to wellness products, famous people have become powerful retail forces. This trivia question explores how one particular celebrity disrupted traditional retail with innovative direct-to-consumer strategies and authentic brand storytelling that resonated with millions of followers.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Jessica Alba (Honest Beauty)