Which innovative retail strategy was first implemented by the Broadway musical 'Hamilton' that revolutionized theater merchandising and has since been adopted by many other major productions?

The performing arts industry has undergone significant retail transformations in recent years. From merchandise strategies at major productions to innovative brand partnerships, theaters and performance venues have evolved their retail approaches to create new revenue streams beyond ticket sales. This poll tests your knowledge about a significant retail trend that changed how Broadway productions market themselves to audiences.

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Pop-up shops in multiple cities featuring exclusive merchandise collections, even in locations where the show wasn't currently playing
Virtual reality store allowing customers to shop for merchandise while experiencing a 3D recreation of the theater set
Subscription box service delivering themed show merchandise to fans' homes on a monthly basis
Personalized merchandise stations in theater lobbies where audiences could customize their purchases with character quotes