Which company introduced the first modern customer loyalty program in 1981 that became the model for many programs we see today?

Long before digital apps and online shopping, retailers were finding innovative ways to keep customers coming back. Customer loyalty programs have evolved dramatically throughout history, transforming how businesses connect with consumers. This poll tests your knowledge about the origins of these influential marketing strategies that fundamentally changed retail history and consumer behavior patterns.

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American Airlines with AAdvantage
S&H Green Stamps
Macy's with their Star Rewards program
Betty Crocker with Box Tops