Which celebrity's makeup brand broke Shopify's sales records in 2019 by selling $72 million worth of products within the first hour of its digital storefront launch?

Many celebrities have ventured beyond entertainment into product development, creating innovative items that disrupted traditional markets. Some of these celebrity-backed innovations have revolutionized entire product categories and created new business models. Test your knowledge about these famous entrepreneurs who turned their star power into product innovation success!

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• Kylie Jenner's Kylie Cosmetics
• Rihanna's Fenty Beauty
• Lady Gaga's Haus Laboratories
• Selena Gomez's Rare Beauty

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