Which literary franchise is estimated to have generated the highest retail brand value, exceeding $25 billion in lifetime revenue across all products and experiences?

The publishing industry has seen remarkable success stories where authors and their literary works have transformed into global retail brands. These franchises span books, merchandise, theme parks, and digital content, demonstrating the immense potential of intellectual property in the retail space. This trivia question explores one of the most successful literary brand developments in history and its estimated market value - showing how creative works can become retail empires.

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Harry Potter
Lord of the Rings
Game of Thrones
Twilight