Which global retailer launched the 'Artisan Heritage Project' in 2017, creating direct partnerships with over 5,000 traditional craftspeople across 23 countries to preserve endangered cultural techniques?

In recent years, major retailers have embraced cultural heritage preservation through partnerships with traditional artisans and craftspeople. These brand collaborations not only preserve endangered craft traditions but also create unique product offerings with authentic cultural connections. This trend has evolved from simple sourcing relationships to comprehensive heritage preservation initiatives. How well do you know the pioneers and milestones of this retail-driven cultural preservation movement?

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Uniqlo with their 'Folk Made' initiative
Anthropologie through their 'Global Artisan Series'
West Elm with their 'Craftmark Collective' program
IKEA's 'Traditional Roots' collection