Which Broadway musical's marketing campaign first pioneered the strategy of releasing a concept album BEFORE the show opened, creating advance buzz and familiarizing audiences with the music?

The performing arts industry relies heavily on effective marketing to fill seats and create buzz around productions. From iconic slogans to innovative campaigns, theater marketing has evolved dramatically over the decades. Test your knowledge about the marketing strategies that have helped make certain Broadway shows legendary successes despite fierce competition in the entertainment landscape.

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Jesus Christ Superstar (1971)
A Chorus Line (1975)
Cats (1982)
The Phantom of the Opera (1988)