Which major dictionary publisher rebranded in 2014, changing their name to better reflect linguistic evolution and digital transformation while retaining their heritage?

In the world of language and linguistics, brand naming strategies play a crucial role in consumer perception and market success. Linguistic principles like phonosemantics (sound symbolism), morphology, and cultural associations inform how companies create brand identities. This poll tests your knowledge about a famous linguistic rebranding case that demonstrates the strategic application of linguistic principles in the retail world.

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