Which athletic footwear brand experienced the most dramatic increase in customer loyalty scores between 2015-2020, rising from 5th place to challenge Nike with a 78% customer retention rate?

Athletic apparel and equipment brands compete fiercely for consumer loyalty in the sports industry. Brand attachment in sports goes beyond functional benefits, often creating emotional connections with athletes and fans. This poll tests your knowledge about a fascinating shift in brand loyalty metrics that occurred in the athletic footwear market during a pivotal period of industry transformation.

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Under Armour
Adidas
New Balance
Puma