Which 1999 film's marketing campaign pioneered the use of 'found footage' viral marketing, fake websites, and mysterious online breadcrumbs that made audiences question if the story was real?

Marketing campaigns can make or break a film's success. Some movie marketing efforts have become legendary in their creativity and effectiveness, completely transforming how studios promote their releases. This trivia question challenges your knowledge of a groundbreaking film marketing campaign that revolutionized the industry and set the template for modern movie promotion strategies.

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The Blair Witch Project
The Sixth Sense
Fight Club
The Matrix