Which celebrity partnership is credited with revolutionizing athlete brand deals by securing an unprecedented equity stake rather than just a traditional endorsement fee?

Celebrity brand collaborations have revolutionized marketing strategies in the 21st century, creating some of the most memorable and lucrative partnerships in business history. These strategic alignments between famous personalities and companies often transcend traditional advertising to become cultural phenomena. Test your knowledge about one groundbreaking celebrity partnership that changed the game in brand collaborations and set new standards for celebrity endorsement deals.

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Michael Jordan with Nike (Air Jordan)
50 Cent with Glacéau (Vitamin Water)
Beyoncé with Pepsi
George Clooney with Nespresso