Which Broadway production was the first to implement a digital lottery system for discounted tickets, revolutionizing accessibility and creating a new standard for theatrical product distribution?

The performing arts industry has seen some revolutionary product launches and marketing strategies that transformed how theatrical productions reach audiences. From digital lotteries to innovative merchandise partnerships, Broadway and other performing arts venues have continuously evolved their approach to audience engagement. Test your knowledge of these landmark product strategies that changed the business of show business!

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Hamilton
Wicked
The Book of Mormon
The Lion King