Which celebrity's product line was initially rejected by major retailers before becoming a billion-dollar brand by connecting authentically with their audience?

Many celebrities have ventured beyond their initial fame into the world of product development and brand creation. Some have built billion-dollar empires while others faced spectacular failures. This trivia question explores a famous pivot in celebrity branding history that changed the landscape of celebrity-endorsed products and demonstrated how star power could translate to business success when paired with authentic connection to the product.

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Jessica Alba's The Honest Company
Gwyneth Paltrow's Goop
Dr. Dre's Beats Electronics
Rihanna's Savage X Fenty