Which government-sponsored retail campaign was first to use the now-famous slogan 'Make Do and Mend' to influence consumer behavior?

Throughout history, governments have launched retail and consumer-focused campaigns that significantly impacted public behavior and national priorities. These initiatives often blended public policy with sophisticated marketing techniques to achieve social, economic, or political objectives. From wartime rationing promotions to public health campaigns, these efforts represent fascinating intersections of government power and retail strategy. Test your knowledge about these influential government retail campaigns!

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British Ministry of Information during WWII (1942-1945)
U.S. War Production Board during the Great Depression (1933-1936)
Canadian Wartime Prices and Trade Board during WWI (1917-1918)
Australian Department of War Organization of Industry during the Korean War (1950-1953)