Which department store's holiday window displays began in 1874 and are so culturally significant they're considered a holiday tradition, attracting over 10,000 visitors per hour during peak season?

Cultural traditions have long been incorporated into retail branding strategies to create authentic connections with consumers. From festival-themed product launches to heritage-inspired visual merchandising, brands leverage cultural elements to differentiate themselves in crowded marketplaces. This trivia question explores how a major global retailer successfully integrated cultural tradition into its visual merchandising strategy, creating an iconic seasonal display that has become a tradition in itself.

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Macy's (New York)
Harrods (London)
Galeries Lafayette (Paris)
Selfridges (London)