Which innovative product marketing technique was first used for 'The Blair Witch Project' (1999) that revolutionized film promotion?

The success of films isn't just about what happens on screen—it's also about brilliant marketing strategies that capture audiences before they even step into theaters. From iconic taglines that become part of pop culture to innovative promotional campaigns that generate buzz, the marketing behind major film releases can be as creative as the movies themselves. Test your knowledge about the fascinating world of film and television product marketing with this challenging trivia question!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Viral marketing campaign suggesting the footage was real, including missing person posters and a fake documentary website
The first-ever use of post-credit scenes to tease sequels and build a franchise universe
The introduction of limited-edition merchandise that was only available during the theatrical release window
The first major film to use social media influencers for targeted advertising instead of traditional media