Which major retail chain created a viral marketing campaign in 2018 based on folklore creatures, featuring augmented reality 'creature sightings' in stores that drove a 37% increase in foot traffic?

Throughout history, mythology and folklore have influenced product marketing in fascinating ways. From brand names inspired by ancient gods to retail strategies that tap into cultural legends, the business world has long recognized the power of mythological storytelling. This poll tests your knowledge about how a major retail chain leveraged folklore elements in one of its most successful marketing campaigns.

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