Which innovative marketing strategy did Rihanna's Fenty Beauty use at launch that revolutionized the beauty industry's approach to inclusivity?

Celebrity product lines have become a massive trend in the retail world, with stars leveraging their personal brands to create billion-dollar empires. From cosmetics to clothing, celebrities have transformed how products are marketed and consumed in pop culture. This poll tests your knowledge about one of the most successful celebrity product launches in recent history and the innovative marketing strategy behind it.

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40 foundation shades across the full spectrum of skin tones from launch day
Exclusively using non-professional models in all advertising
Implementing a subscription-only business model
Making products available only through social media-based purchases