Which presidential administration first used a dedicated logo, slogan, and comprehensive marketing campaign to launch a major domestic policy initiative?

Test your knowledge of how U.S. presidential administrations have marketed and launched their signature policy initiatives. Throughout history, administrations have used various product marketing techniques to build public support for major legislation and government programs. From FDR's fireside chats to modern social media campaigns, the rollout of government policies often mirrors corporate product launches with strategic messaging, branding, and public relations tactics.

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Lyndon B. Johnson's 'Great Society' programs (1964)
Franklin D. Roosevelt's 'New Deal' initiatives (1933)
Ronald Reagan's 'Economic Recovery Program' (1981)
John F. Kennedy's 'New Frontier' agenda (1961)