Which company introduced the first modern retail loyalty program in 1981, creating a model that would influence customer retention strategies for decades to come?

While modern shoppers may take loyalty programs for granted, these customer retention systems have a fascinating history dating back decades. From simple punch cards to sophisticated digital platforms, loyalty programs have evolved dramatically over time. This trivia question explores the origins of one of retail's most influential customer engagement strategies that revolutionized how businesses build long-term relationships with consumers.

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American Airlines (AAdvantage program)
Starbucks (Coffee Club)
S&H Green Stamps
Macy's (Star Rewards)