Which innovative marketing campaign was the first to use AR technology allowing customers to virtually experience the creation process of traditional handicrafts before purchase?

Traditional craftspeople and cultural artisans are increasingly partnering with retail brands to reach global markets. These collaborations often involve intricate marketing campaigns that honor heritage while appealing to modern consumers. This trivia question tests your knowledge about a groundbreaking marketing campaign that successfully bridged traditional craftsmanship with contemporary retail.

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Etsy's 'Hands Behind the Craft' campaign (2018)
Anthropologie's 'Heritage Journeys' campaign (2020)
West Elm's 'Artisan Stories' campaign (2019)
Uniqlo's 'Traditional Textiles' campaign (2021)