Which studio pioneered the first dedicated year-round retail store inside major theme parks, revolutionizing film merchandise retail in the 1990s?

The film and television industry has seen significant retail innovations through studio merchandising, branded experiences, and themed shopping destinations. As studios expand their retail footprint, they've created unique ways to connect consumers with beloved franchises beyond the screen. Test your knowledge about a groundbreaking retail collaboration that changed how entertainment properties approach merchandising and retail experiences.

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Warner Bros. with their Harry Potter retail experience
Universal Studios with their retail-entertainment hybrid stores
Disney with their Disney Store concept
Paramount Pictures with their Star Trek merchandise outlets