Which animal did the World Wildlife Fund (WWF) specifically choose for its iconic logo in 1961, and why was it selected over other endangered species?

The natural world has inspired countless brand logos, especially those focused on sustainability, conservation, and outdoor products. Companies often use elements from nature—trees, animals, mountains, and waterways—to convey their commitment to environmental values. How well do you know the evolution of these nature-inspired brand identities? Test your knowledge about one iconic conservation organization's logo journey!

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The giant panda, because it was endangered, visually distinctive in black and white (cost-effective for printing), and had universal appeal across cultures
The Bengal tiger, because it represented strength and resilience while being the most recognized endangered species at the time of the organization's founding
The African elephant, because its large size symbolized the 'heavyweight' approach needed for conservation and its memory represented long-term thinking
The mountain gorilla, because it was the first species the organization successfully protected, making it the natural choice for their visual identity