Which religious organization pioneered the use of targeted digital advertising with their 'I'm a Mormon' campaign that revolutionized faith-based marketing?

Throughout history, religious organizations have evolved their outreach methods to spread their messages and connect with potential followers. From ancient scrolls to modern digital campaigns, faith-based marketing has transformed dramatically while maintaining core principles. This trivia question examines a groundbreaking religious marketing campaign that changed how spiritual organizations engage with the public. Test your knowledge of how religion and marketing intersect in the modern world!

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The Church of Jesus Christ of Latter-day Saints (Mormon Church)
Scientology's 'Curious?' campaign
Catholic Church's 'Catholics Come Home' initiative
Buddhism's 'Find Your Path' meditation awareness program