Which company holds the Guinness World Record for the 'Largest Reduction in Packaging' for a consumer product, reducing their packaging volume by 96% in 2010?

In the competitive world of retail, packaging design doesn't just protect products—it can break world records too! This trivia question explores a fascinating intersection of packaging innovation and record-breaking achievement. Understanding these milestones showcases how creative packaging solutions can generate massive publicity while addressing sustainability concerns. Test your knowledge about this remarkable packaging design that entered the Guinness World Records and changed how an industry approached environmental responsibility.

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Amazon (for Kindle packaging)
Procter & Gamble (for Tide laundry detergent)
Coca-Cola (for PlantBottle technology)
Toblerone (for triangular chocolate packaging)