Which pioneering religious brand strategy initiative in the 1990s led to the creation of a product line that has sold over 500 million units worldwide?

Religious publishing and media have evolved dramatically in the digital age. Faith-based organizations have adopted sophisticated brand strategies to spread their messages and connect with followers. From ancient sacred texts to modern religious apps, the marketing of spiritual products has transformed how people engage with their faith. Test your knowledge about the intersection of religion, philosophy, and product marketing in this challenging trivia question!

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The 'What Would Jesus Do?' (WWJD) bracelet campaign
The Vatican's 'Jubilee 2000' merchandising program
The Dalai Lama's 'Path to Peace' meditation product series
Rick Warren's 'Purpose Driven Life' integrated marketing campaign