Which pricing strategy was used for the fastest-selling consumer electronics product in history, selling 8.3 million units in its first 60 days and earning a Guinness World Record?

The world of record-breaking product launches often involves innovative pricing strategies that capture global attention. Some products achieve unprecedented sales figures through strategic pricing decisions that make history. Test your knowledge about the pricing approaches behind some of the most successful product launches that earned their place in the Guinness World Records.

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• Premium pricing with artificial scarcity (limited initial production)
• Loss leader pricing (selling below cost to drive ecosystem purchases)
• Dynamic surge pricing based on real-time demand analytics
• Psychological pricing with all prices ending in .99 across all global markets

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