Which marketing innovation, first widely used for 'The Blair Witch Project' (1999), revolutionized film promotion and is now a standard strategy for horror and thriller films?

The film and television industry has always been at the forefront of innovative marketing strategies. From viral campaigns to groundbreaking promotional techniques, studios have found creative ways to capture audience attention. This trivia question focuses on a marketing innovation that revolutionized how movies were promoted and significantly impacted box office performance. Test your knowledge about the evolution of film marketing and how certain strategies have shaped the industry's approach to audience engagement.

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Viral marketing campaigns that blur fiction and reality
Celebrity cameo appearances in trailer teasers
Interactive mobile apps that unlock bonus content
Limited edition merchandise released before the film premiere