Which innovative marketing campaign helped Guinness World Records achieve the highest-ever annual sales figures in its 60+ year history?

The Guinness World Records brand has evolved from a simple book of records into a global multimedia brand with exhibitions, television shows, and digital platforms. This poll explores one of the most significant marketing campaigns in the history of this iconic brand that documents humanity's greatest achievements and extremes. Test your knowledge on how the world's authority on record-breaking transformed its marketing approach to reach new audiences.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The 2008 'Join the Record-Breakers' global interactive campaign that allowed public record attempt submissions via YouTube
The 2004 'Gamer's Edition' launch that expanded the brand into video game records and attracted a completely new demographic
The 2012 'Record Holders Unite' campaign featuring celebrities who held world records in unexpected categories
The 2016 'Beyond the Book' augmented reality campaign that brought record statistics to life through smartphone technology