Which company introduced the first modern frequent flyer program in 1981, revolutionizing customer loyalty programs and inspiring retailers across industries?

Customer loyalty programs have transformed the retail landscape throughout history, changing how businesses interact with consumers. These programs have evolved from simple punch cards to sophisticated digital systems that track purchasing behavior and preferences. This poll tests your knowledge about a pivotal moment in the history of retail loyalty programs that fundamentally changed consumer behavior and set the standard for modern customer retention strategies.

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American Airlines (AAdvantage)
S&H Green Stamps
Sperry & Hutchinson
Betty Crocker's Points Program