Which retail giant's famous tagline was created in 1994 by Charlotte Beers and has been estimated to have added billions to the company's brand value?

Marketing taglines define brand identity and create lasting impressions in consumers' minds. The most successful taglines become so embedded in popular culture that they're instantly recognizable even decades after their creation. This poll tests your knowledge of iconic retail taglines that transformed company fortunes and became part of our cultural vocabulary. Can you match these famous phrases to the correct brands that made them legendary?

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• Nike - "Just Do It"
• Apple - "Think Different"
• IBM - "Think"
• IBM - "Solutions for a small planet"

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