Which innovative loyalty program feature did Celestron introduce in 2019 that revolutionized astronomy retail by connecting product purchases to specific celestial events?

The astronomy retail sector has evolved dramatically in recent years, with specialized stores and online platforms transforming how enthusiasts purchase telescopes, equipment, and related products. This poll explores an innovative customer loyalty program launched by a major astronomy retailer that changed the industry's approach to customer engagement. Test your knowledge about this retail astronomy milestone!

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Star-Gazing Points: Credits awarded when customers use their equipment during major astronomical events, verified through their connected app
Telescope Trade-Up: Guaranteed 50% value return when upgrading to more advanced equipment within 3 years of purchase
Night Sky Subscription: Monthly equipment rentals with unlimited swaps based on customer viewing preferences
Eclipse Insurance: Free replacement if equipment malfunctions during a major celestial event like an eclipse or meteor shower