Which linguistic device was intentionally used in Apple's famous 'Think Different' slogan to create a memorable brand statement that challenged conventional grammar?

In the competitive world of retail, language plays a crucial role in how brands position themselves and connect with consumers. Linguistic elements in advertising slogans can make the difference between a forgettable campaign and one that becomes part of our cultural lexicon. This poll tests your knowledge of how language has been strategically used in some of the most successful retail branding campaigns throughout history.

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Grammatical error (using an adjective 'different' instead of the grammatically correct adverb 'differently')
Rhyming couplet (where 'think' was meant to phonetically rhyme with a hidden word in their marketing)
Portmanteau (combining 'think' and 'difference' to create a new conceptual word)
Alliteration (repeating the initial 'th' sound across both words when spoken quickly)