Which groundbreaking product marketing strategy did 'Hamilton' first implement that has since been widely adopted by other Broadway shows?

The performing arts industry has evolved sophisticated marketing strategies to sell everything from shows to merchandise. This trivia question explores how Broadway and other performing arts organizations have innovated in their product marketing approaches to engage audiences beyond the stage experience. Test your knowledge about the business side of the performing arts!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Digital lottery system for discounted tickets using a dedicated mobile app
#Ham4Ham free mini-performances outside the theater to promote the show
Releasing a 'Mixtape' version with popular recording artists before the cast album
Creating an educational curriculum companion product (EduHam) for students