Which sports brand pioneered the first widely adopted AR 'virtual try-on' technology that allowed customers to visualize how running shoes would perform on different terrain types?

The fitness and sports retail landscape has undergone dramatic transformations with the rise of augmented reality technologies. Leading brands have invested millions in creating immersive shopping experiences that blend the physical and digital worlds. Test your knowledge about how AR is reshaping the way consumers interact with sports products and brands in the retail environment.

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Nike with their 'React Reality' platform (2018)
Adidas with their 'Terrain Tracker' system (2019)
Under Armour with their 'Performance Projection' technology (2018)
New Balance with their 'Dynamic Fit' AR solution (2017)