Which unexpected brand collaboration sold out within minutes in 2020 and resold for up to 10 times its original price on secondary markets?

The world of pop culture branding is full of unexpected collaborations that create massive buzz! From high fashion meeting fast food to luxury cars partnering with video games, these strategic brand collaborations often generate more attention than traditional advertising. Test your knowledge on one of the most talked-about brand partnerships that broke the internet and challenged traditional marketing boundaries.

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McDonald's x Travis Scott (The Travis Scott Meal & Merch)
Taco Bell x Forever 21 Fashion Line
KFC x Crocs (Fried Chicken Shoes)
IKEA x Off-White (MARKERAD Collection)