Which celebrity retail brand was initially launched with the positioning strategy of 'affordable luxury' and has maintained this consistent brand identity despite expanding into multiple product categories?

Test your knowledge on how famous celebrities have strategically positioned their retail brands in the market. Many celebrities have ventured into retail businesses with varying degrees of success. Their brand positioning strategies often leverage their public personas while attempting to create authentic connections with consumers. This poll explores how well you understand the strategic decisions behind some of the most successful celebrity retail brands.

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Fenty Beauty by Rihanna
The Honest Company by Jessica Alba
Kylie Cosmetics by Kylie Jenner
Goop by Gwyneth Paltrow