Which famous depression-era advertising campaign featured the slogan "When better automobiles are built, Buick will build them" and helped the brand survive while many competitors failed?

During the economic hardship of the 1930s, companies had to adapt their advertising strategies dramatically to survive. This period saw some of the most innovative and enduring advertising campaigns in history, as brands fought to maintain consumer loyalty despite limited spending power. Test your knowledge about how iconic brands navigated this challenging era and created marketing approaches that would influence advertising for decades to come.

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The 1932 Buick Value Campaign featuring celebrity endorsements from aviation hero Charles Lindbergh
The 1933-1939 "Better Buick" campaign created by advertising pioneer Arthur Kudner
The 1931 "Depression-Proof" campaign featuring testimonials from wealthy industrialists who still purchased Buicks
The 1935 radio sponsorship campaign where Buick financed popular radio dramas and integrated product mentions