Which groundbreaking digital marketing campaign strategy helped 'Hamilton' become one of Broadway's most successful shows before it even opened widely to the public?

The performing arts industry has undergone a significant digital transformation in recent years, particularly in how theatrical productions are marketed to audiences. Broadway shows have embraced innovative product development and marketing strategies to attract new demographics while maintaining their traditional appeal. Test your knowledge about how the performing arts sector has evolved its marketing approaches and digital presence in today's competitive entertainment landscape.

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The #Ham4Ham lottery performance series shared on social media, creating viral content and unprecedented digital engagement
A Netflix documentary series following the cast through rehearsals, released three months before opening night
The release of a complete virtual reality experience of the show available to download before tickets went on sale
A partnership with Spotify that made Hamilton the first Broadway show to release its full soundtrack before the official premiere