Which US federal agency underwent a major rebranding in 2010 that included a new logo, redesigned website, and customer-centric approach that led to a 23% increase in public approval ratings?

Government agencies and political entities undergo rebranding efforts just like commercial businesses, often to increase public trust, modernize their image, or reflect new leadership priorities. Some of these rebranding initiatives represent significant investments of taxpayer money and can dramatically impact how citizens interact with government services. Test your knowledge about a notable government rebranding effort that transformed public engagement.

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The Internal Revenue Service (IRS)
The Transportation Security Administration (TSA)
The United States Postal Service (USPS)
The Federal Emergency Management Agency (FEMA)