Which wildlife conservation organization pioneered the use of a specific animal 'ambassador' on social media, reaching over 10 million followers and increasing donations by 300% in 2018?

In recent years, conservation organizations and eco-friendly brands have increasingly turned to wildlife 'influencers' to raise awareness for environmental causes. From celebrity animals with millions of followers to strategic partnerships between conservation groups and nature documentaries, the natural world has embraced modern marketing techniques. Test your knowledge about this fascinating intersection of wildlife conservation and influencer marketing!

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• The Jane Goodall Institute with 'George the Chimpanzee'
• World Wildlife Fund with 'Marta the Snow Leopard'
• Conservation International with 'Blue the Whale Shark'
• The Nature Conservancy with 'Rainforest Rover'

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