Which transportation company first popularized the 'dynamic pricing' model (also known as 'surge pricing') that adjusts fares based on real-time demand?

The transportation industry has seen revolutionary pricing strategies that have disrupted traditional models and changed how customers pay for mobility services. From surge pricing to subscription models, innovative approaches have transformed revenue generation in this sector. Test your knowledge about a groundbreaking pricing innovation that changed an entire segment of transportation!

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Uber
Lyft
Zipcar
American Airlines