Which ancient civilization pioneered the 'straight street' marketplace layout that influenced retail design for millennia to come?

Before modern retail stores, ancient civilizations created sophisticated marketplaces with strategic layouts to enhance the customer experience and maximize sales. From the agoras of Greece to the forums of Rome and the bazaars of Mesopotamia, these early retail spaces established principles that still influence store design today. Test your knowledge about how these ancient civilizations approached the organization of commercial spaces and the earliest forms of retail strategy.

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Ancient Romans with their macellum market design featuring a central courtyard surrounded by shops
Ancient Egyptians with their riverside market stalls arranged in a linear fashion
Ancient Greeks with their stoa-based agoras featuring columned walkways of shops
Ancient Mesopotamians with their cardo maximus design in cities like Babylon featuring main shopping streets