Which transportation company pioneered the first loyalty program that allowed customers to earn points based on carbon emission reduction rather than just distance traveled?

Customer loyalty programs have transformed how transportation companies engage with frequent travelers. These programs not only reward customers but also provide valuable data for companies to enhance their services. From airlines to rideshare companies, loyalty programs have become a cornerstone of customer retention strategy in the transportation industry. Test your knowledge about one of the most innovative loyalty program launches in recent transportation history!

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Lyft with its 'Green Miles' program (2019)
Uber with its 'EcoRewards' initiative (2018)
Delta Airlines with 'SkyMiles Sustainability' (2017)
Tesla with its 'ElectricPerks' membership (2020)