What innovative retail concept did Allen Lane introduce when he founded Penguin Books in 1935 that revolutionized the publishing industry?

In the world of publishing, few brands have been as revolutionary or as instantly recognizable as Penguin Books. Founded in 1935, this publisher transformed how people accessed literature by making quality books affordable and accessible. Test your knowledge about this literary institution that changed reading habits worldwide and created one of the most iconic logos in publishing history.

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Paperback books sold at affordable prices (comparable to a pack of cigarettes) in non-traditional locations like railway stations and department stores
Subscription-based book clubs that delivered leather-bound classics to homes monthly
The first chain of dedicated bookstores with reading rooms and coffee shops
Limited edition art books with numbered copies signed by famous authors