Which innovative point-of-sale strategy revolutionized Broadway ticketing in 2017, resulting in a 35% increase in last-minute sales and becoming an industry standard?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how shows are marketed, tickets are sold, and audience data is utilized. Broadway theaters and production companies have implemented various strategies to enhance the customer experience while boosting revenues. Test your knowledge about how digital innovation has transformed the business side of Broadway productions!

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