Which gaming company pioneered the 'battle pass' monetization model that has now been widely adopted across the industry as a key retail strategy?

The gaming industry has transformed retail experiences dramatically over the past decade. From exclusive in-game purchases to innovative brand partnerships, gaming companies have pioneered new retail strategies that blend virtual and physical worlds. Test your knowledge about how major gaming companies have revolutionized retail experiences and created new commerce paradigms that many other industries now emulate.

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Riot Games (League of Legends)
Activision Blizzard (Call of Duty)