Which wildlife conservation product innovation first introduced 'impact tracking' technology allowing buyers to follow their donation's specific field application?

Conservation organizations often release themed merchandise to fund their wildlife protection efforts. These product lines not only raise money but also spread awareness about endangered species and environmental issues. This trivia question explores one of the most successful wildlife product innovations that revolutionized how we track conservation impact and consumer engagement.

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WWF's 'Track Your Impact' QR-coded bracelets (2014)
National Geographic's 'Conservation Connect' apparel line (2016)
The Ocean Cleanup's 'Traced Plastic' accessories (2018)
Jane Goodall Institute's 'Chimp Tracker' mobile app merchandise (2015)