Which architectural firm's distinctive design for the Guggenheim Museum Bilbao (1997) is credited with transforming the city's economy and creating the term 'the Bilbao Effect' in architectural branding?

Iconic architecture has become a powerful tool for brand recognition and place marketing. The 'Guggenheim Effect' refers to how signature buildings can transform cities and create global brands. This phenomenon has inspired many cities to commission statement architecture to boost tourism and economic development. Test your knowledge about this fascinating intersection of architecture, brand recognition, and city marketing!

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Frank Gehry Partners
Foster + Partners
Zaha Hadid Architects
Renzo Piano Building Workshop